OHANA RUN CLUB
Industry: RUN CLUB
Year: 2025
Ohana Run Club strives to bring all kinds of runners together from beginners to ultra-marathoners. The goal of the club is to make everyone want to run, socialize, and return back to run even more!
For this project, I created a cohesive brand identity that reflects the club’s vibrant, welcoming spirit. Inspired by the meaning of "Ohana"—family—the design blends Hawaiian motifs with energetic, modern elements to evoke movement and loyalty. The visual system includes a dynamic logo, social media posts, and merch that captures the energetic yet motivating nature of the club.
Process
To begin this project, I conducted thorough research on similar Run Clubs. I also researched on the current run club trends and what works and what dont. I then began to brainstorm and write down all my ideas and try to map out a clear direction. Afterwards, I start sketching multiple ideas down on paper. After I decide on a couple of ideas I vectorize. I played around with different layouts and design assets. These steps were crucial in gaining a comprehensive understanding of the brand and audience, which allowed me to execute a more effective design. The research boards shown below were created using Milanote.
