Ozzy
Industry: Healthy Soda
Programs: Illustrator, Indesign, Photoshop
Year:2024
Ozzy is a healthy soda brand designed for women who prioritize wellness, fitness, and clean ingredients. The project involved creating a unique logo, brand identity, and a social media strategy focused on ingredient transparency and an active lifestyle. The goal was to offer a refreshing, low-sugar, nutrient-packed soda that doesn’t compromise on taste. By highlighting Ozzy’s natural ingredients and health benefits, the brand successfully resonated with health-conscious women, increasing visibility, and social engagement.
Awarded Silver for Brand Campaign by American Advertising Federation
Process
To begin this project, I conducted thorough research on similar beverage brands. I also evaluated other designs and concepts to determine the scope of what I could achieve. I then began to brainstorm and write down all my ideas and try to map out a clear direction. Afterwards, I start sketching multiple ideas down on paper. After I decide on a couple of ideas I vectorize. These steps were crucial in gaining a comprehensive understanding of the brand and audience, which allowed me to execute a more effective design. The research boards shown below were created using Milanote.
